I promise you this is not the same boring advice on how to choose your niche. This is my bespoke solution to the multi-niche problem…because nothing was working for me.

I could never stick to one thing (focus issues, too many passions, shiny objects…you know the drill).

In the end, I ended up with three IG accounts, a few YouTube channels, three websites and a library of unfinished projects and confusing offers. And yet, I was no closer to reaching my goals.

Broke. No followers. And little clarity.

Yep, I’m multi-passionate (maybe like you).

So I put together this article for two reasons:

To get blog traffic through SEO
I finally found brand clarity and I need to share this process with you

Let’s get to it.

Do I Need a Niche?

Yes no…honestly, I don’t know what works anymore and for how long——but I do know that focus always helps.

Luckily, we live in a time where being multi-niche isn’t just possible, it’s relatable.

All aspects of you and your life are the niche.

From the movies you watch to where you shop, everything is a layer that creates rich context for your content, projects and more.

So this should be easy, right? Not quite. Because everything still felt scattered. I still wasn’t one clear identifying thing.

Having some sort of focal point helps. It makes it easier to plan content, create offers and rank in search engines or LLMs.

So if you also feel scattered and niche-less, you’re in the right place.

How to Find Your Niche As a Multi-hyphenate

Don’t Choose A Niche——Share A Lifestyle

This first tip is a perspective shift.

Rather than choosing a domain, choose a lifestyle (yours). Then share it.

You are an ambassador for a particular way of life.

This is my approach to my approach to personal branding.

Your lifestyle is a collection of everything you do and believe in.

And your audience are the people who resonate most with that lifestyle because it’s a reflection of them or who they want to be.

So it doesn’t matter as much what you’re doing, but how you’re doing it and presenting it (packaged within a lifestyle, not a niche).

Don’t worry about your niche or brand identity (especially early on or if you feel lost).

Just share your lifestyle.

Define Your Core Domain(s)

Eventually, if you’re documenting your life and being intentional, some things will stand out.

These are your core domains.

It’s the stuff you want to be most known for——the lead character(s) in your brand movie.

Imagine what Google, ChatGPT or a Wikipedia page would say about you (ideally).

This might be more than one thing too (it is for me).

My personal brand has two core domains: music and art, which I hop between and sometimes blend together.

If you’re struggling to decide which of your passions are the core ones, there are a few signals…they usually:

Feel like play
Bring you lots of joy
Put you in a flow state
Get noticed by others
Come naturally or feel intuitive
Feel like a non-negotiable in your life
Is there anything you’re afraid of pursuing?
Make you feel guilty when you don’t practice them

Answer this:

If you could only be known for one or two creative things, what would they be?

Define Your Secondary Domain(s)

You probably have other passions and layers too.

Luckily, you don’t need to abandon all these parts of you. They can serve a purpose.

Secondary domains help you deliver content or build your brand in some unique way. They’re like supporting characters in your brand movie.

Going back to my example, music and art are my main things. But video and writing are secondary passions of mine. So they support my core domains (it’s how I deliver the content).

Keep in mind this is flexible too.

Your secondary domains mights change to primary ones someday (like supporting characters getting their own movies because the audience loved them).

Or you may develop a whole separate sub-brand for these passions (if you’re interested in a multibranding strategy).

But for now, just try to pick out the second tier niches from your list. Think about how these extra passions can support your core niches (but not steal the spotlight).

Answer these:

What secondary niches are part of your process and work? And how can they support your primary creative cores?

Are there any mediums or tools you always use to express your core identity?

Define Your Throughline(s)

Your brand throughlines are tertiary passions that add color and thematic elements to your multi-passionate brand.

Level three niches are the genre, style or vibe of your brand movie.

In my artist brand, my level three niches are pretty diverse: travel and nomadism; fashion; design; urban aesthetics; editorial design; pop punk; skate-snow-surf culture; carefreeness…

These themes pop up consistently (in my life and in my work). They direct the whole vibe, look and feel of my branding and projects.

They represent elements of my personality, interests and lifestyle.

They’re my passions and I feel very much apart of these niches. But they subtle, like ear candy in a song.

Answer this:

What moods, lifestyle traits, aesthetics or cultural interests underly or inform your creative world?

How to Choose Your Niche as a Multi-passionate